What was our mission?

To develop a new concept design and packaging for a healthy snack company. Envisage was tasked with incorporating a certain accessibility to the product.

We began at the drawing board, creating illustrations that were light and reflective of an urban lifestyle. We wanted to convey a sense of positivity, energy and geniality. This way, My Pleasure’s customers would associate a healthy lifestyle with the three sensations above.

Our packaging harks back to a more simplistic era of the traditional milk carton, aiming for a slight twist on the original structure. We cut small windows on the side of the packaging so one could engage more transparently with the product they were purchasing. These windows were also incorporated into a storyboard we illustrated that appears across the line! Who said being healthy wasn’t fun?

What was our mission?

To develop a new concept design and packaging for a healthy snack company. Envisage was tasked with incorporating a certain accessibility to the product.

We began at the drawing board, creating illustrations that were light and reflective of an urban lifestyle. We wanted to convey a sense of positivity, energy and geniality. This way, My Pleasure’s customers would associate a healthy lifestyle with the three sensations above.

Our packaging harks back to a more simplistic era of the traditional milk carton, aiming for a slight twist on the original structure. We cut small windows on the side of the packaging so one could engage more transparently with the product they were purchasing. These windows were also incorporated into a storyboard we illustrated that appears across the line! Who said being healthy wasn’t fun?